ELATE | STRATEGIC PLANNING | AI GUIDING END-TO-END SUCCESS
Designed Elate’s first AI product suite to drive clarity, adoption, and upsells.Built flagship AI modules that helped strategy leaders analyze plans, surface risk, and act faster, which opened up new revenue paths and led to the company's best quarters.
I joined Elate as the first in-house designer and helped define AI product direction at a pivotal moment. I led the design of four production modules that turned static strategy work into structured analysis, reporting, and next-step guidance. Strategy Advisor is comprised of impactful tools built to connect planning, alignment, and execution into one intelligent system. From concept to release, I helped turn AI from an idea into a meaningful and profitable business line.The work drove Elate’s two highest upsell quarters, expanded ACV by 40%+ across target accounts, and opened up $100K+ in revenue during the first month of discovery with rapid prototypes I built used in sales calls, enterprise pilots, and board meetings. I ran 25+ customer interviews, shaped the system architecture, and introduced standards that helped engineering move 5× faster. ARR climbed. NRR increased. Retention held.The outcome was bigger than feature delivery: Strategy Advisor redefined the company’s roadmap, sales story, and product value. Influencing upsell paths and revenue growth.
PEARSON | EDTECH | ADAPTIVE LEARNING PLATFORM
Improved learning outcomes with a smarter and more actionable learning console.Designed a performance dashboard that helped professors evaluate learning progress in real time. Better understanding gaps sooner to support student progress more effectively.
I redesigned Pearson’s adaptive learning experience to make student progress easier to understand and quicker to act on. Across 300+ research sessions, I studied how college students moved through material, where they stalled, and what instructors needed in order to respond in time with the best type of guidance and content remediation.That work led to ML-driven learning pathways and a performance dashboard that improved final scores by more than 5% across disciplines. The system now supports 15M+ learners and contributed to two patent filings for pedagogical UX innovation.Good design doesn’t just present information. It changes what people can do with it.
NEXTROLL | ADTECH | DIGITAL ADS CAMPAIGN ACCELERATION
Enhanced campaign creation workflows to be faster, smarter, and easier to manage.Redesigned faster, clearer campaign build workflows that improved launch time and reduced repetitive work at scale for advertisers to operate with less drag.
At NextRoll, advertisers were losing time to fragmented workflows and repetitive manual tasks. I enhanced campaign creation workflows around speed and clarity: AI-assisted ad copy generation to reduce creative friction, and bulk editing patterns to simplify complex multi-step operations.Launch times dropped sixfold. Task completion improved 35%. Multi-step workflows became 40% faster. Along the way, I led continuous discovery at 10× cadence, created persona-driven storyboards, and helped define a 3-year capability roadmap that gave the product team a sharper sense of where to invest.Better workflow design changed the pace of the business.
TRIMBLE | INDUSTRIAL | CONNECTED OS IDENTITY
Redefined identity across Connected OS to improve access and alignment.Connected an effortless identity experience for 35 million users to seamlessly work and collaborate across 200+ Trimble digital products with less friction.
Trimble's ecosystem was massive—and fractured. Hundreds of products, inconsistent authentication, and field teams navigating it all with patience they shouldn't have needed.I led the redesign of Trimble’s identity platform as part of the broader Connected OS transformation. The work unified authentication across 200+ applications, aligned 100+ stakeholders around a shared future state, and reduced workflow complexity by more than 60%. I also contributed scalable patterns and governance that supported a design system used across hundreds of products.Field teams moved faster. Collaboration improved. No unnecessary friction.
HIGHLIGHTS
This portfolio of prior work marks a ten-year progression of tackling high-stakes technical debt and institutional friction. The thread connecting these projects is simple: building durable, scalable, and cross-functional structures that allow businesses to stop reacting to the market and start shaping it.These samples highlight a history of converting ambiguity into consistent revenue, accelerating engineering cycles, unifying fragmented product ecosystems, and translating complexity into measurable business impact.
Across my roles, I operate as a systems-driven design leader who clarifies ambiguity, stabilizes decision-making, and creates structures teams rely on. My approach blends deep research, enterprise logic modeling, rapid iteration, and cross-functional influence.In every organization, my leadership impact is consistent:
+ Turning ambiguity into clarity
+ Designing systems that scale
+ Increasing team velocity
+ Strengthening cross-functional alignment
+ Delivering measurable business outcomes
+ Connecting AI capability to real human decision-making
ABOUT
I built my first website in the Navy and learned to design on deadline while working in the newspaper industry. My design practice and focus area have evolved quite a bit since then, but I still love it.Throughout my 15+ year career, I've delivered value to customers across a variety of industries. Creating digital products and human-centered experiences that make life easier and more enjoyable.Driven by the challenge of answering tough questions in interesting spaces, I balance human needs, business goals, and emerging technology to build digital experiences that help people enjoy simple and efficient lives.I thrive when working with agile teams to shape design strategy to build impactful products. Leveraging research for perspective, I aim to constantly improve experiences by incorporating feedback from people in their reality.During the design process, I seek out issues that most frustrate and impede users. It's vital to understand a day in their shoes. Using this framework, I focus on shaping meaningful interactions within systems that easily work. Striving for clear and seamless.Working closely with customers is the only way to build impactful multi-platform experiences that are integrated, and tailor-made for humans living in an evolving digital world.Designing helpful digital experiences inspires me because life is primarily guided by thoughtful design. There's something exciting about connecting the dots of users' needs; something deeply satisfying about revealing the solution that makes daily life easier.When not designing and building, you can find me amongst the mountains and under the sky with my dog, Massimo. I spend time away from the computer enjoying the outdoors: Skiing, fishing, hiking, and camping. Taking it all in as Massi tags along for the adventure.Have ideas? Say Hi!
Let's build something impactful together.[email protected]
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