ELATE | STRATEGIC PLANNING | AI PRODUCT SUITE
Designed Elate's first AI product, Strategy Advisor. A monumental release that led to record-breaking quarters and expanded revenue.Built AI product line that helped strategy leaders analyze risk and act faster. Opening new revenue paths and driving the company's highest-performing quarters.
Problem:
Strategy leaders lacked visibility into execution, leading to fragmented planning and stalled growth.Solution:
Architected four production-ready AI modules that turned static strategy documentation into unified planning, risk analysis, structured reporting, and next-step guidance.Outcome:
Strategy Advisor redefined the company's roadmap, sales narrative, and product positioning.Results:
+ Drove company’s two highest-grossing revenue quarters
+ Increased engineering velocity 5× through new design-to-delivery workflows
+ Expanded ACV by 40%+ via rapid prototyping used in sales calls and enterprise pilots
PEARSON | EDTECH | ADAPTIVE LEARNING PLATFORM
Designed a performance dashboard that improved final scores 5%+ across disciplines for 15M+ learners.Gave professors a real-time view of student progress so they could spot gaps sooner and respond with the right guidance before students fell behind.
Problem:
Instructors lacked actionable insights to intervene with struggling students in real time.Solution:
Designed an AI-informed performance dashboard and ML-driven learning pathways.Outcome:
Good design didn't just present more information. It changed how instructors and students took action toward better grades.Results:
+ Scaled the platform to 15M+ active learners around the world
+ Improved final student assessment scores by 5%+ across all disciplines
+ Two patent filings for pedagogical UX innovation based on 300+ research sessions
NEXTROLL | ADTECH | CAMPAIGN WORKFLOW ACCELERATION
Enhanced campaign creation workflows. Cutting launch time 6× and reducing repetitive work at scale.Empowered advertisers with fast, clear workflows for building and managing campaigns, which led to less repetition, less friction, and opened up more time for strategic thinking.
Problem:
Fragmented workflows forced advertisers to waste time on repetitive manual tasks.Solution:
Integrated AI-assisted ad generation and bulk editing patterns to strip away operational drag.Outcome:
Better workflow design changed the pace of business success.Results:
+ Reduced campaign launch time by 6×
+ Increased task completion rate by 35%
+ Improved multi-step workflow speed by 40%
TRIMBLE | INDUSTRIAL | ENTERPRISE IDENTITY PLATFORM
Unified authentication across across Trimble's Connected OS to improve access and team alignment. Reducing workflow complexity by 60%+.Redefined identity workflows into an effortless experience for 35M+ users to seamlessly work and collaborate across 200+ Trimble digital products with less friction.
Problem:
Fragmented authentication across 200+ products created massive friction for field teams.Solution:
Led the redesign of the enterprise identity platform as part of a Connected OS transformation.Outcome:
Field teams moved faster. Collaboration improved. The friction was gone.Results:
+ Reduced workflow complexity by 60% for 35M+ users worldwide
+ Aligned 100+ stakeholders across a global, fractured product ecosystem
+ Established scalable UI governance patterns adopted across the entire product suite
HIGHLIGHTS
Over the last decade, I've turned high-stakes ambiguity, technical debt, and institutional friction into revenue-driving digital products.My work focuses on building the durable, cross-functional structures that move teams from reactive firefighting to proactive and measurable business impact.
Across every role, I operate as a systems-driven design leader. Clarifying decisions, accelerating engineering cycles, unifying fragmented products, and connecting AI capability to meaningful business outcomes.The pattern holds throughout my career, as I continue to guide:
+ System Design: Clarifying ambiguity to stabilize complex product ecosystems
+ Engineering Velocity: Reducing cycle times and aligning design-to-delivery workflows
+ Business Impact: Translating AI capability into scalable, profitable revenue streams
+ Leadership: Establishing cross-functional alignment across technical and business silos
ABOUT
I built my first website in the Navy and really learned to design on deadline in the newsroom. Over the 15+ years since then, I've designed across healthcare, adtech, industrial systems, and education — balancing human needs, business goals, and emerging technology.The tools have changed a lot over time. The instinct hasn't: find what frustrates people most, then design something more clear. I work best with teams that move fast, stay curious, and care about getting it right. Research grounds the work. Clarity drives it.When I'm not designing and building, I'm in the mountains with my dog, Massimo — skiing, fishing, hiking, camping. He enjoys it all. We enjoy it all.Have ideas? Say hi.Let's build something impactful together.[email protected]
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