ZACH KULPA

ELATE | AI FOR STRATEGY EXECUTION

Designed Elate’s first AI products to drive clarity, adoption, and upsells.Created a flagship AI experience that helped strategy leaders assess plans, identify risk, and act with more clarity.

As Elate’s first in-house designer, I built the company’s first AI product suite from the ground up. Four modules - Strategy Advisor, Plan Analyzer, Risk Navigator, and Reporting Assistant - shipped to production, helping turn AI from an idea into a meaningful and profitable business line.The work drove Elate’s two highest upsell quarters, expanded ACV by 40%+ across target accounts, and influenced $100K+ in revenue during the first month with prototypes used in sales, enterprise pilots, and executive conversations. I ran 30+ customer interviews, shaped the system architecture, and introduced standards that helped engineering move 5× faster.When design works at the strategy layer, growth tends to follow.

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PEARSON | ADAPTIVE LEARNING PLATFORM

Modernized the gradebook into an actionable learning console.Designed a performance dashboard that helped professors evaluate readiness, spot gaps, and intervene earlier.

I redesigned Pearson’s adaptive learning experience to make student progress easier to understand—and easier to act on. Across 300+ research sessions, I studied how students moved through material, where they stalled, and what instructors needed in order to respond in time.That work led to ML-driven learning pathways and a performance dashboard that improved final scores by more than 5% across disciplines. The system now supports 15M+ learners and contributed to two patent filings for pedagogical UX innovation.Good design doesn’t just present information. It changes what people can do with it.

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NEXTROLL | ADTECH CAMPAIGN ACCELERATION

Boosted campaign speed through AI copy and high-efficiency editing flows.Built workflow improvements that helped advertisers launch faster and operate with less drag.

At NextRoll, I focused on an old product problem with expensive consequences: too many steps for work that should feel simple. I redesigned campaign creation with AI-assisted copy tools and bulk editing workflows that reduced manual effort and made multi-step operations easier to execute.The work led to a 6× faster launch experience and 30–40% gains in task speed across core flows. Ten validation cycles shaped the details. A longer-term roadmap shaped the direction.When friction disappears, speed stops being a promise and starts being the default.

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TRIMBLE | CONNECTED OS IDENTITY

Unified sign-in across a global product ecosystem.Redesigned Trimble’s identity experience to help 35 million users move across 200+ applications with less friction.

I led the redesign of Trimble’s identity platform as part of the broader Connected OS transformation. The work unified authentication across 200+ applications, aligned 100+ stakeholders around a shared future state, and reduced workflow complexity by more than 60%. I also contributed scalable patterns and governance that supported a design system used across hundreds of products.Better identity design did more than simplify login. It made the whole ecosystem easier to use.

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CAREER HIGHLIGHTS

Great design is a silent partner to organizational growth. In roles ranging from managing multi-year digital strategies to building UX frameworks for 35-million-user identity platforms, the objective has always been to build for the "second order" effect.

These samples highlight a history of converting ambiguity into consistent revenue, accelerating engineering cycles, unifying fragmented product ecosystems, and proving that the most effective design work is often the invisible work that holds a company’s future together.