ZACH KULPA

ELATE | STRATEGIC PLANNING | AI PRODUCT SUITE

Designed Elate’s first AI product, Strategy Advisor, establishing AI as a standalone revenue layer within a multi-million ARR platform.Built AI system to help strategy leaders move from static planning to real-time decision-making. Driving new revenue paths and the company’s strongest upsell performance.

_Problem:
Strategy leaders relied on fragmented tools (slides, spreadsheets, and disconnected workflows) resulting in limited visibility, slow decision-making, and stalled execution._Solution:
Four-module AI system embedded directly into core planning and execution workflows:
• Strategy Advisor: Core AI layer for decision support and next-step guidance
• Plan Analyzer: Ingested and translated static plans into structured systems
• Risk Navigator: Surfaced organizational risk using data signals and sentiment analysis
• Reporting Assistant: Generated audience-specific reports aligned to operational cadenceFocused on making strategy signals actionable. Turning static inputs into structured, continuously updating and guiding systems for strategy leaders._Outcome:
Established a new AI product line that reshaped Elate’s roadmap, sales narrative, and product positioning. Proving AI as a revenue-generating platform layer._Results:
+ Drove the company’s two highest upsell quarters in history
+ Expanded ACV by 40%+ through AI-led sales and enterprise pilots
+ Improved retention and engagement through faster time-to-value reporting
+ Increased engineering velocity 5× through structured design-to-delivery workflows

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PEARSON | EDTECH | ADAPTIVE LEARNING PLATFORM

Designed a performance dashboard and learning system used by 15M+ learners, improving outcomes across disciplines.Empowered instructors to see student progress in real time, identify gaps earlier, and intervene with targeted support before performance declined.

_Problem:
Instructors lacked timely, actionable insight into student performance, making it difficult to intervene before learning gaps widened._Solution:
Designed an AI-informed performance dashboard and contributed to ML-driven learning pathways based on 300+ research and training sessions:
• Early identification of at-risk students
• Structured intervention points for instructors
• Real-time performance visibility across cohorts
• Feedback loops connecting student progress to teaching actions_Outcome:
Shifted the platform from passive reporting to active decision support, enabling instructors to respond earlier and more effectively._Results:
+ Two patent filings for pedagogical UX innovation
+ Scaled platform supporting 15M+ active learners globally
+ Improved final student assessment scores by 5%+ across disciplines

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NEXTROLL | ADTECH | CAMPAIGN WORKFLOW ACCELERATION

Enhanced campaign creation workflows to reduce friction and accelerate time-to-launch across a high-scale advertising platform.Enabled advertisers to move from setup to execution faster by simplifying complex, repetitive workflows into structured, efficient systems.

_Problem:
Fragmented workflows and repetitive manual tasks slowed campaign setup and limited advertiser efficiency._Solution:
Designed streamlined workflows incorporating AI-assisted generation and bulk editing patterns to reduce operational overhead:
• Consolidated multi-step processes into unified flows
• Introduced automation for repetitive configuration tasks
• Improved clarity and structure across campaign setup
• Reduced dependency on manual adjustments and rework_Outcome:
Transformed campaign creation into a faster, more predictable process, enabling teams to focus on strategy rather than setup._Results:
+ Reduced campaign launch time by 6×
+ Increased task completion rate by 35%
+ Improved multi-step workflow efficiency by 40%

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TRIMBLE | INDUSTRIAL | ENTERPRISE IDENTITY PLATFORM

Led design of a unified identity platform supporting 35M+ users across 200+ products within Trimble’s Connected OS.Simplified authentication and access workflows, enabling teams to move seamlessly across systems with less friction and greater alignment.

_Problem:
Fragmented authentication systems across 200+ products created significant friction, slowing collaboration and increasing operational complexity._Solution:
Unified enterprise identity platform as part of a Connected OS transformation:
• Established scalable identity workflows for global teams
• Defined governance and UI standards for cross-platform consistency
• Facilitated alignment across 100+ stakeholders and product groups_Outcome:
Reduced friction across the ecosystem, improving access and collaboration at scale._Results:
+ Reduced workflow complexity by 60% for 35M+ users globally
+ Aligned 100+ stakeholders across a distributed product ecosystem
+ Established scalable governance patterns adopted across product suite

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HIGHLIGHTS

Over the last decade, I've turned high-stakes ambiguity, technical debt, and institutional friction into revenue-driving digital products.My work focuses on building the durable, cross-functional structures that move teams from reactive firefighting to proactive and measurable business impact.

Across every role, I operate as a systems-driven design leader. Clarifying decisions, accelerating engineering cycles, unifying fragmented products, and connecting AI capability to meaningful business outcomes.The pattern holds throughout my career, as I continue to guide:
+ System Design: Clarifying ambiguity to stabilize complex product ecosystems
+ Engineering Velocity: Reducing cycle times and aligning design-to-delivery workflows
+ Business Impact: Translating AI capability into scalable, profitable revenue streams
+ Leadership: Establishing cross-functional alignment across technical and business silos