During the design process, I seek out issues that most frustrate and impede users. It's vital to understand a day in their shoes. Using this framework, I focus on shaping meaningful interactions within systems that easily work. Making everything clear, quick, and useful.
Working closely with customers is the only way to build impactful multi-platform experiences that are integrated, and tailor-made for humans living in an evolving world.
Designing helpful digital experiences inspires me because life is primarily guided by thoughtful design. There's something exciting about connecting the dots of users' needs; something deeply satisfying about revealing the solution that makes daily life easier.
When not designing and building, you can find me amongst the mountains and under the sky with my dog, Massimo. I spend time away from the computer enjoying the outdoors: Skiing, fishing, hiking, and camping. Taking it all in as Massi tags along for adventure.
Life is not a linear function, and mine has undoubtedly been a circuitous route to this point. I'm working hard to have a rich story to tell one day. Hope to think I'm on my way.